Sergi Nicolas, the Catalan wonder, born in 1985, isn't just another name in the streetboarding realm; he's the heartbeat of the sport and a seven-time world champion (and counting). At 28, with 15 years of skating behind him, Sergi's accolades speak volumes, but it's his chilled demeanor and street-smart savvy that really tell his story.

1. The Champion’s Chronicle
Sergi’s not the type to brag, but his trophy case would do it for him if it could talk. Peeking into his track record is like diving into a streetboarding legend's diary. From clinching the world championship in street in sunny Mallorca in 2010 to conquering the vert podiums, Sergi has been around the world, leaving his mark from the urban sprawls of Austria to the bustling streets of Beijing in 2012. He’s more than a rider; he’s streetboarding royalty who’s been grinding rails and taking names since he could barely call himself a teen.

2. Drop-Inn: The Boarder's Haven
In the heart of Barcelona, there's a spot where the streets and the boards meet - Drop-Inn, Sergi’s own haven for riders. More than just a store, it's the embodiment of his passion for streetboarding. At Drop-Inn, kids swap kickflips for textbooks after school, and the local scene converges, united by the four wheels beneath their feet. It’s a place that’s part shop, part shrine to the sport, and all about the community.

3. The Streetboard Renaissance Man
Sergi isn't just the guy carving up the street scene; he’s been a driving force behind its rebirth. After the crash of major players Snakeboard USA and Anderson Boards in 1997, Sergi stepped in around the year 2000, becoming a key distributor, breathing life into the sport’s sails. Then, in 2002, alongside Gabi Muñoz and Yago Ferrer, he laid the foundation of the very first streetboarding school, Onlystreet, nurturing the next generation of riders.

4. The Legacy of Sergi Nicolas
Imagine a teenager, propelled by the sheer thrill of streetboarding, growing up to be the face of the sport he loves. That’s Sergi for you. A prodigy turned pro, who has lived his life one half-pipe at a time. And it's not just about the titles; it's about the influence, the inspiration, and the indelible mark he's leaving on streetboarding. From nurturing new talent like the awe-inspiring Erik Brun to running the coolest boarding hub in Barcelona, Sergi’s life is a testament to the sport's exhilarating spirit.

 

Whether he’s catching a tube on the waves or landing a flawless fs smith down a 15 stair rail, Sergi embodies the soul of streetboarding. His laid-back vibe, combined with a relentless pursuit of excellence, continues to propel the sport to new heights. For Sergi, streetboarding isn’t just a sport; it’s a way of life that keeps rolling, no matter where the board takes him.

We joined forces with our friends from LA SAD to create a limited edition line of socks that perfectly embodies the band's essence🎸🤘 These socks are not just your ordinary footwear; they're a statement piece that completes any look.

But here's the catch – these exclusive socks are available in limited quantities only. You can grab a pair from the band's official website or catch them at their electrifying concerts. They're selling like hotcakes, so you'll want to act fast before they're gone for good.🏃🏻‍♂️

 

 

And here it is! Our new Signature release Live Now, reminds us of those memorable summer nights, BBQ's with friends and summer parties at the beach. 
What are you waiting for to bring the essence of summer to your feet?
Disigned by @staydirty and now available on the website!✨

 

Dear Sockers. Black Friday is here!

We have the best customers in the world, so after a long year we have brought you the best sock offers ever!  Up to 80% off.

 You have all the discounts on our website from Friday 27th November to Sunday 29th November and remember to follow our Instagram page to find out about all our discounts.

⚠️ IMPORTANT ⚠️

1. ALL items are discounted, no code needed.

2. LIMITED units, be fast.

3. Check the GEAR section.

4. All orders com with FREE stickers.

5. FREE Shipping on all orders over 100€! 

This year we have also held another giveaway with a prize of 100 euros in socks!  On Friday 27th we will publish the winner. Good luck to everyone 🏆

Greetings from the American Socks team!

 

 The sound of a skate sliding down the road. The impact of the board when hitting the sidewalk. The roar of the air as it enters a subway mouth. The noise of the vehicles when getting out of it. The screech of the wheels when braking. The fast rhythm of the genuine Barcelona. From MACBA to Badalona, any spot is rad.

Skater Skull arrives with strength, a new design by Mixergraph from your favorite sock company. Fully printed.

Roll up your pants and put them on. Intoxicate yourself with the feeling of a city that borders hysteria.

Don't miss the giveaway on our Instagram profile. We're drawing 3 pairs of socks.

Available Online and in your nearest sock dealer.

Hello Sexy Sockers, 
Hope you're doing well and enjoying your summer as much as we are ;) 

This weekend we're attending Resurrection Festival, the biggest Spanish Metal act that brings together more than 90.000 people in a small town in the North-West corner of the Peninsula. 

If you're around Viveiro this weekend you should know that the American Socks team will be bringing you  surprise. Acoustic performances of your favourite artists + a Karaoke open mic to prove your talent. 

Thanks to Yamaha and Rockzone for helping us setting this amazing concept! 
We're more than just socks ❤️

We teamed up with the legendary Ska-Punkers from Gainesville, Less Than Jake to design a collaboration sock for their official merchandise: Mid High and logo all around.

Less Than Jake are one of those bands that started back in the 90's and today they are still alive and kicking while putting out albums like "Live from Astoria" (2016) or "See the Light" (2013).
This summer they've been performing and messing up on Warped Tour under the slogan of "Make Warped Tour Great Again. We had to make it happen!

Inspired by the rasta colors, we built a sock that's ready for the extreme touring the band is doing on a daily basis.
For those who are there for the skanking, the reinforced heel, toe and a cushioned sole will keep your feet safe.

Remember, the guys are back in Europe during the next weeks. Don't miss them...and get some socks at their merch table!

EUROPE TOUR 2016 
More info here

 

 

1. Planeándolo todo bien

2. Preparando la mochila

3. Ubicándote en la zona

4. Viviéndolo a tope

• Consigue un programa y encuentra a tus grupos preferidos. Mira que no se solapen entre sí (si se solapan lo sentimos mucho, sabemos lo que duele...) y créate un horario. Ése es el papel más importante que has tenido en tu poder jamás. Aférrate a él como si te fuera la vida en ello.

• Recuerda siempre que COMODIDAD >>>>>> ESTILO. Házte el favor de ponerte ropa y zapatos cómodos. Todos hemos visto a la típica chica (o chico, cada uno que sea feliz con lo que le haga feliz, nosotros no juzgamos) en un festival en tacones. Vamos a ver, ¿POR QUÉ? Sabemos que eres capaz de encontrar el equilibrio perfecto entre ir en pijama y que parezca que vas a dar las campanadas de Televisión Española. Pero vamos, que si quieres ir en pijama, adelante.

• PONTE CREMA SOLAR. Sí, en mayúsculas y en negrita. No nos importa que en tu país haga mucho sol, nos da completamente igual que te lleves dándote sesiones de rayos UVA desde que naciste (ve al psiquiatra). PONTE LA J*DIDA CREMA SOLAR. Estar rojo como una gamba puede hacer que vivas los días más horribles de tu vida y puede ser una fuente de problemas para tu salud. Os queremos, gente, sólo queremos que no os pase nada.

• Si puedes, usa tapones para los oídos. En algunos festis los regalan, pero por si llegas y no quedan (o por si son un poco agarrados), llévatelos de casa. Durante el festival te protegerán los tímpanos de la música alta. Por la noche te evitarán oír a la pareja que está intentando concebir un bebé dos tiendas de campaña más allá.

• Protégete la cabeza con un gorro y los ojos con gafas de sol. Te darán un +600 de MOLAR en las fotos y si vas con la resaca de la década, la gente no lo notará (o eso queremos creer).

• Bebe (también) agua. Sabemos que la cerveza es ambrosía de los dioses y que el resto de bebidas alcohólicas te dan la vida, pero recuerda siempre que el agua es tu salvación. Un vaso de agua por cada vaso de alcohol puede hacer que mañana sigas siendo persona y no desees morir.

• Toma carbohidratos. Puedes estar a dieta para prepararte para la operación bikini o lo que sea, pero vas a necesitar una cantidad ingente de energía para pasar el día de concierto en concierto. Pan, arroz, pasta... Están riquísimos y harán que no te vayas muriendo por las esquinas. Aliméntate o cuando tu grupo favorito esté tocando, tu estarás como esta niña:

• No mates a tus amigos. Para empezar porque es ilegal. En segundo lugar porque, oye, son tus amigos. Es posible que queráis ir a conciertos diferentes, pero no pasa nada, podéis hacer grupos o puedes ir tú sólo. Decidid cuál será vuestro punto de encuentro en caso de separaros o por si alguien se pierde y, nada, paciencia. NOTA IMPORTANTE: No mates al conductor o al que tenga las llaves del hotel. Más que nada porque luego con la sangre no hay quién se aclare y es una cerdada...

• Pasa de todos los aparatos electrónicos. No hace falta que escribas ese tweet, basta ya de echar fotos cutres con el móvil, no te pongas a llamar a tu madre en medio de un acústico. Los teléfonos se rompen, a veces se nos va de las manos y acabamos llamando a nuestra/o exnovia/o cuando vamos borrachos y las cámaras se pierden. DISFRUTA DEL CONCIERTO, MALDITA SEA.

Pero lo más importante es esto: Pásatelo como jamás antes en tu vida. Diviértete, habla con gente random y descubre grupos nuevos. De eso es de lo que se trata y es por eso que los festivales son experiencias tan brutales.

Nos vemos en el mosh pit ;)

 

Ya es oficial, American Socks ha desembarcado en Gracia. Todo aquél que se pasee por las calles de este mítico barrio de Barcelona y se acerque por la tienda de nuestros amigos de STATEBCN podrá ver que hemos llegado para quedarnos. Tenemos un bonito escaparate que grita "Sock you!" a los cuatro vientos, porque a veces con un "F#%& YOU" no es suficiente.

 

 

Como todos los aficionados y locos del skate saben bien, STATEBCN es una de las tiendas más entregadas al mundo del skateboard, llevada por skaters y para skaters. Nadie sabe lo que es probar mil veces, caerse mil veces más y ver que lo que vistes te incomoda más de lo que te ayuda como lo pueden saber ellos. Y precisamente ése es nuestro compromiso: calcetines duraderos, de buena calidad y con toda la tranquilidad de que son eco-friendly y veganos. Ningún ser vivo ha sufrido para su creación, suficiente sudarán y sangrarán los skaters para sacarse ese truco que lleva toda la tarde a punto de salir, pero aún no del todo. Pero saldrá, finalmente saldrá, lo tenemos claro.

Nuestro escaparate os espera en STATEBCN, en Carrer del Torrent de l'Olla 108, en Barcelona (L3 - Fontana). 

5 Things to do at Palo Alto Market

With this hot weather comes a fresh Palo Alto. Head to Poblenou this weekend for this stylish market's Beach edition. As well as a wide range of wares for sales—design, vintage, handmade—there are also workshops, galleries and live music performances, and organic, gourmet and street food stalls. You can spend the whole day shopping, then grab some delicious food to keep your energy up. 

American Socks is having an exposition of the latest sock releases. All the range of Knee High, Mid High and Ultra High including the SS16 Collection. 

Here's what you can do during the weekend:

1. Stroll Around.

Palo Alto is a rally rad place to visit. Located in Poblenou 100m away from the beach, is a beautiful spot, a 1900's industrial factory converted today into a Park with plenty of designer and art offices. Once every month a fashion, music and food market takes over and it becomes a crowded and elegant place to be.

 

2. Buy Something.

Local designers and brands expose their latest releases, if you're looking into vintage clothing, sunglasses or socks (há!) you'll get great deals and special discounts. It's your chance to get some American Socks for a lower price. If you hang around telling everyone you're a famous fashion blogger...maybe you'll get stuff for free. Liar!

 

3. Grab a meal at a Food Truck.

The gastronomic offer is HUGE. You can get Sushi, Burgers and even the best tapas in town, everything made at the moment with the finest ingredients. Prices are NOT cheap but you're getting top quality meals. For dessert, how does a Crêpe sound?

 

4. Listen to live music.

Palo Alto Market ambiance gets it's cherry with music. 3 different stages will transport you to the Barcelona vibe. Check their website for timings and performances here.

 

5. Drink the typical Vermut.

The sour drink, you love it or hate it, tastes best with some tapas. Ask for it at the bars and start some conversation with local people.

See you there :)

 

 

"Bring The Noise" Collection just dropped!
Rednoise, Whitenoise and Bluenoise are the top of the iceberg of the Summer Season collection which will be released on BRIGHT Tradeshow in Berlin this late June.

Shorts on, Socks up!

Pics by DYSPROMOTIONS

Barcelona Photographer Mariona J. Batalla went out shooting this weekend.
Photography is her passion and capturing the moment, it's essential aspect, is her best ability.

Working mainly with alternative fashion and modeling, her shots are already featuring top class Suicide Girls and brands. Check out this upcoming talent.

Socks: Obi Wan Knee High & Pink Lavigne Knee High
Pictures: Mariona Battle Media
Models: @SinisterAutumn & @Matndmat
Where: Estació de França, Barcelona

 

We've been invited to join the SURF CITY FESTIVAL 2016.

SURFCITY FESTIVAL is a multidisciplinary art festival under the concept SURF versus CITY, the contrast between nature (Surf / Sport / Adventure) with the city (Urban / Work / Services), two antonyms concepts are merged into one space to inspire all artists that participate in the many activities planned. The program brings together disciplines such as music, design, photography, shape, skate, sculpture, painting, illustration, performances, live art, cinema ... all them are the backbone of the festival and are complemented by other activities with professionals, such as lectures, conferences and workshops.

Young national and international talented artists contributed with their particular artistic vision of this particular lifestyle, surfing.

Pumped to write down this words:
American Socks is official sponsor for the Punk/Hardcore festival GROEZROCK in Belgium. Rancid, Sum 41 or Hatebreed among others will be hitting stage this late April in Meerhout. The festival is already in the TOP3 of the European alternative acts, and has grown huge since it's first edition in 1999.

For the special ocasion we'll be releasing a collaboration sock: "American Socks x Groezrock" that will be available at the merchandise booth and the official promotional booth.

Hope to see you all there.

pd.Check out the full line-up below!

1. Planning it

2. Packing for it

3. Locating yourself in it

4. Living it

• Get a program and find your favorite bands. See that they don't overlap (if they do, we are really sorry, we know the pain) and create a schedule. Hold that paper like it is your life.

• Remember that COMFORTABLE >>>>>> STYLISH. Wear comfy clothes and SHOES. We all have seen that girl (or boy, we don't judge) wearing high heels and we all wondered WHY. We are sure you can find the perfect balance. Rock it, but take it easy.

• WEAR SUNSCREEN. Capital letters, yes. We don't care if you come from a sunny country, we don't care if you are addicted to self-tanning. WEAR SUNSCREEN. Being all red and in pain can destroy the whole experience and can cause future health problems. We love you, guys, we just want you to be safe.

• Wear earplugs if possible. During the festival they will protect your ears from loud music. During the night they will help you ignore the couple trying to conceive a baby two tents away.

• Protect your head with a hat and your eyes with sunglasses. It adds +500 COOLNESS to the pictures and you can be hangover, no one will tell (hopefully).

• (Also) Drink water. We know beer is awesome and the other spirits can be amazing too, but remember that water is your best friend. A glass of water for every glass of alcohol will save you tomorrow.

• Eat your carbs. You may be on a diet but the amount of energy you are going to use today will be outstanding. Bread, pasta, rice... They taste amazing and will keep you on track. Keep yourself fed or this will be you by the time your favorite band plays:

 

• Don't kill your friends. I mean, first of all, it is illegal. Second of all, they are your friends. Maybe you want to go to different shows, but it is okay, you can make groups or you can go by yourself. Set a meeting point for every time someone gets lost and be patient. IMPORTANT NOTE: Don't kill the driver or the one with the keys of the room. Blood can be messy.

• Forget the electronics. Don't tweet, don't take a lot of pictures, don't call your mom in the middle of a show. Phones get broken, ex-girlfriends/boyfriends get texted when drunk and cameras get lost. Just ENJOY THE GODDAMN SHOW.

But the most important part is : Have the time of your life, have fun and meet new people, That is what music festivals are about. See you in the mosh pit!